Documents Hub
Event Shop
Event Shop setup and order fulfilment
Create a seller profile, attach event products and manage collection orders without changing admission counts.
Organisers and sellers5 min readUpdated 13 October 2026
Set up the shop
- 1Open My Events, choose the event and select Event shop.
- 2If prompted, select Create shop and complete the Seller Hub profile. The organiser payout account is reused; a second Stripe account is not required.
- 3Wait for seller approval and confirm payouts are enabled before expecting products to be published for sale.
Create or attach products
- 1In Event shop, select New event product to enter a name, price, stock quantity, product type, buyer eligibility and collection instructions.
- 2Choose Collect at event for food or merchandise handed over at the venue, then select Create and add.
- 3Alternatively, create a draft in Seller Hub > Products, upload its image, publish it and return to Event shop to select Add to event.
- 4Confirm that the product appears under Products in this event and is marked Live.
Important: An Event Shop product is not an admission ticket. It does not issue an entry pass or reduce ticket capacity.
Review orders and collect at the event
- 1Open Event shop to review recent product orders and organiser product income.
- 2Select Manage orders to open Seller Hub > Orders; open an order to see its reference, items, quantity and current status.
- 3Prepare the item, choose the next collection status shown by the order screen and select Update and notify buyer.
- 4Check the updated order status before handing over an item; record collection when the customer receives it.
- Match the order reference with the customer's in-app order receipt before collection.
- Product order income is separate from ticket revenue and service fees are not organiser income.
- Use Seller Hub earnings and the event's Finance view for reconciliation; do not treat admission-pass counts as product order counts.
If a product is not visible
- Check that the seller profile is approved and payout setup is complete.
- Check that the product is published, has stock and is attached to the correct event.
- Check buyer eligibility: ticket-holder-only products are not available to every visitor.
- If an order is missing, check Seller Hub > Orders before creating or issuing a duplicate item.