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Event Shop

Event Shop setup and order fulfilment

Create a seller profile, attach event products and manage collection orders without changing admission counts.

Organisers and sellers5 min readUpdated 13 October 2026

Set up the shop

  1. 1Open My Events, choose the event and select Event shop.
  2. 2If prompted, select Create shop and complete the Seller Hub profile. The organiser payout account is reused; a second Stripe account is not required.
  3. 3Wait for seller approval and confirm payouts are enabled before expecting products to be published for sale.

Create or attach products

  1. 1In Event shop, select New event product to enter a name, price, stock quantity, product type, buyer eligibility and collection instructions.
  2. 2Choose Collect at event for food or merchandise handed over at the venue, then select Create and add.
  3. 3Alternatively, create a draft in Seller Hub > Products, upload its image, publish it and return to Event shop to select Add to event.
  4. 4Confirm that the product appears under Products in this event and is marked Live.

Important: An Event Shop product is not an admission ticket. It does not issue an entry pass or reduce ticket capacity.

Review orders and collect at the event

  1. 1Open Event shop to review recent product orders and organiser product income.
  2. 2Select Manage orders to open Seller Hub > Orders; open an order to see its reference, items, quantity and current status.
  3. 3Prepare the item, choose the next collection status shown by the order screen and select Update and notify buyer.
  4. 4Check the updated order status before handing over an item; record collection when the customer receives it.
  • Match the order reference with the customer's in-app order receipt before collection.
  • Product order income is separate from ticket revenue and service fees are not organiser income.
  • Use Seller Hub earnings and the event's Finance view for reconciliation; do not treat admission-pass counts as product order counts.

If a product is not visible

  • Check that the seller profile is approved and payout setup is complete.
  • Check that the product is published, has stock and is attached to the correct event.
  • Check buyer eligibility: ticket-holder-only products are not available to every visitor.
  • If an order is missing, check Seller Hub > Orders before creating or issuing a duplicate item.